During the initial launch phase, the $99 price point was a big talking point for the company, but that might just be going away. Nothing will be raising prices for the Ear (1) buds to $149 from October 26th this month. Nothing CEO Carl Pei mainly blames the increase in price to higher input costs, and even the expanded dev team actively working on the Ear (1). Both are very valid points, especially for a relatively small company like Nothing, which doesn’t ship millions of units every year, and doesn’t have that economy of scale to absorb the costs. When we started developing it, we only had 3 engineers. A year later, we have 185. During this time, the Ear (1) has received 15 firmware and tuning updates, and is a completely different product to when we launched it. Ear (1) was our inaugural product that will always have a special place in my heart. With almost 600k units sold, this product proved our team’s capability to the world and enabled us to leap forward with Phone (1). I’m looking forward to see the a richer product portfolio with the Ear (stick) side by side with the Ear (1). Visit http://nothing.tech if you want to buy Ear (1) before the price increase. – Carl Pei The Ear (1) has certainly improved a lot after consistent updates from the company, but even then, they will have a hard time moving units at the new $150 price point. The company is also going to unveil its new Ear (stick) TWS earphones on 26th October this month. Hopefully those will be more competitively priced on launch.
